Campaign Globally

The International Osteoporosis Foundation (IOF) is a global movement for change. Through our national societies we are active around the world raising public awareness of bone, muscle and joint health. Initiatives include the organization of World Osteoporosis Day (October 20), the Capture the Fracture campaign, and outreach projects such as snap! the breaking spine.     

Our Bone Health Advocates

Justine Pasek, Miss Panama, Miss Universe 2002

Girls often ask what makes someone beautiful. For me, a big part of beauty is being physically fit, healthy, and taking pride in your body and also in your personal values. Don’t let others tell you what you should look like and how you should behave. Don’t be a slave to fashion. My advice is respect yourself, respect your body, and that includes looking after your bones.